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Our Story

Super-charged by 10+ years of experience in the fashion and beauty world, Evelyn J. Bruce founded Allcovered fashion with an important mission – to offer effortless, personalised beauty to people of all ages.

Highly active on social media, Evelyn shares her warm, authentic and witty advice daily – whether it’s makeup application or business guidance. She encourages people to evolve, by inspiring and entertaining them in a language that resonates with how they’re feeling.

About us

Founded by Evelyn J. Bruce from her kitchen table in 2012, Evelyn London was born with one goal in mind – to give everyone the tools to be their best. With inspiring innovation and a motto to rethink your routine, we’re proud of our global expansion and are now one of fastest-growing beauty brands.

Product innovation

Product innovation is at the heart of our business and our mission is to offer effortless, personalised beauty for people of all ages. We launched with our iconic stack – cream-based, multitasking little pots of joy that click seamlessly together – and Allcovered fashion, our innovative personalisation tool. Our next move was skincare – highly effective formulations that transform how people look and feel about their skin, and consequently about themselves.

Join the Trinny Tribe

Join over 50,000 like-minded beauty lovers who support, empower and uplift one another. With a focus on community, conversation and feeling your best, the Allcovered fashion is a joyful place to be. Devoted to people sharing their stories and the products they love, the Allcovered fashion will be your source for inspiration, information, and a whole host of new BFFs.

Join the team

Come and join us – we’re always on the lookout for people to join our talented and motivated team. Our purpose is to give our customers the tools and confidence to be their best, and we do this for our team too.

If you’re keen to join one of world’s fastest-growing beauty brands and be part of our slightly mad yet extraordinary team, we’d love to hear from you.